Creating a brand marketing strategy for a home-based business might sound too “corporate” for some, but building a brand in Internet marketing and home business niche might be even more crucial than it is for bigger corporations.
You have to remember from the get-go that you are not promoting any single company or direct sales company. You are promoting yourself which means that you need some branding objectives to differentiate yourself from thousands of other home-based business entrepreneurs.
Naturally, when we are talking about building a brand on a home business niche, it’s not on the same scale as corporations do, but the brand marketing strategy is literally the same. Building a brand online is not difficult, but it doesn’t happen overnight.
Here are few starting tips for building a brand:
Your Photo or Logo. Having a photo on your site is the most important part of your brand building. Just imagine going to a home business website. Studies show that About Me page draws a lot of attention. It is just basic human psychology.
We, as humans, are curious to see who we are dealing with. It might feel uncomfortable, but if you are serious about building a direct response marketing business your personality must come first. If you are using WordPress to build your site it is very simple to add a photo to you About Me page.
Video And Audio. One step forward from your photo. A video is the best branding tool online and you should definitely consider using it. This is very uncomfortable for many, but it doesn’t have to be a movie masterpiece. In fact, you can make a very short welcome video and that makes a huge impression on your website visitors.
If a video is too much for you right now, make a short audio welcome. Again, lots of great tools available for this and you probably have most on your computer already. For audio, there is a great tool called Audacity which is free.
Content Is King Online. The whole Internet is based on content and keywords. You should start adding more content to your website from day 1 of your business and also spread your content all over the Net, with your signature file pointing readers back to your site. Making written word uniquely you is not as easy as video and audio and if your niche is not the most exciting in the world, it can be very difficult.
Social Media. This is also a great way to build your brand. If you are a people person, social media is your best way of building a brand. Just remember that you are building a business brand. Social media can be a huge timewaster, so plan some time for it, do it within that time and move on to other things. Be efficient and remember how you would like to be seen online. Always remember that you are building a brand for yourself, so act accordingly.
Finally, branding yourself can seem like a lot of work, but it all takes place eventually, taking small steps every day. The most important thing about building your business online is taking those daily steps, however small. After a year those small steps have grown into a massive effort that brings your website traffic and additional business without any further costs. And the end result is increased profits which is the goal of any business.